RESEARCH

Components of a Marketing Plan

As a business starter of the motorsports and performance-car dealership, to make my own marketing plan provides an excellent foundation by connecting our business to a bunch of qualified buyers and investors as well.

According Laura M. Browning’s article, The first step is to state my business mission, “to make every costumer a delightful adventure on racing track and have impressive experiences on toxic cars” would be our priority duty. To attract our costumers with fabulous track experience and high performance cars and convert them into the purchaser of our cars.

The second step is to determine the KPI for this mission. To attract our costumers with fabulous track experience, we will need to set up a racing activities schedule every month in a fixed time, and also record the wonderful moment with videos and pictures, to convert them into the real-purchasers, we need to make every car our costumer test-driving under-inspected and well-maintained.

To identify our costumers persona, we need to analysis the past record of purchase, which would lead a result of their age, sex, living location and hobbits.

To describe our content initiatives and strategies, I have already made my plan for the business, since short videos are popular in internet and its very effective and easy to produce, I would create short videos to record our racing experiences weekly on YouTube, TikTok and Instagram to reach a beyond 2k views each piece goal.

To clear define our plan’s omission, we shall know that our team is not here to serve every car-buyer in the marketing, for the family cars and commercial use car, we shall not focus on these group very much, the highly-focus group of people should be interested in our high-performance cars.

The sixth step is to define our marketing budget, since car dealership is high-investment industrial, we need to use budget template to control our cost in different aspect.

The seventh step is to identify our competitions. Since we would mainly focus on social media sales, to analysis and research the other competitors on social media is the main part of the job, and also, we need to find out our unique advantage in social media.

The last step is to outline our plan’s and contributors and their responsibilities. When the marketing plan fully fleshed out, our team would be in position and guided by more specific steps and KPI.

To conclude, A proactive marketing plan ensures the business doesn’t just rely on third-party platforms but builds its own sustainable customer base and brand reputation.